Privacy Policy | S.O.S Plumbing, Heating, & Cooling

Last updated: July 17, 2026

S.O.S Plumbing, Heating, & Cooling (operating as the legal entity SOS heating & cooling LLC; "we", "us", "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website and in the course of providing HVAC, plumbing, water heater, and fireplace services along the Wasatch Front, how we use it, who we share it with, and the choices and rights you have. By using this website, you agree to the practices described in this policy.

Information We Collect

We collect information in a few different ways:

Information you provide directly. When you request an estimate, schedule service, apply for financing, or submit any form on this website, we may collect your name, phone number, email address, service address, and details about your home, equipment, and the service you are requesting. If you call us, we may keep notes or recordings of the call for quality, training, and scheduling purposes.
Information collected automatically. Like most websites, we automatically collect certain technical information when you visit, including your IP address, browser type, device type, pages viewed, time spent on pages, referring website, and general geographic region. This information is collected through cookies and similar technologies described below.
Call tracking (CallRail). We use CallRail call-tracking phone numbers to understand which advertising channels generate calls. When you call one of these numbers, CallRail may record the number you dialed, your phone number, and the date, time, and duration of the call.

How We Use Your Information

To schedule, perform, and follow up on the services you request
To provide estimates, invoices, warranty registrations, and service records
To respond to your questions, reviews, and feedback
To send appointment confirmations, service reminders, and safety notices
With your consent, to send occasional offers and promotions
To measure and improve our website, advertising, and customer experience
To detect, prevent, and address fraud, abuse, or technical issues
To comply with legal obligations and enforce our agreements

Cookies, Analytics & Advertising

Our website uses cookies and similar technologies to remember your preferences, measure site performance, and support our advertising. Specifically:

Google Analytics and Google Tag Manager help us understand how visitors use our site (pages viewed, time on site, traffic sources) so we can improve it. This data is aggregated and does not identify you personally to us.
Google Ads and remarketing. We use Google Ads conversion tracking and may use remarketing, which can show you our ads on other websites after you visit ours. Google uses cookies to make this possible. You can opt out of personalized advertising through Google Ads Settings or by visiting aboutads.info.
CallRail call tracking. Our website swaps in campaign-specific phone numbers using CallRail so we know which advertising brought you to us. CallRail collects the numbers involved and call metadata as described above.
Google Maps. Pages that display maps use the Google Maps service, which may set its own cookies and collect usage data subject to Google's privacy policy.

Your consent controls. A privacy-choices notice on this website lets you accept or decline optional analytics and advertising storage; your choice is remembered and applied on every return visit. We also honor the Global Privacy Control (GPC) browser signal automatically — if your browser sends GPC, advertising storage and ad personalization are disabled without any action on your part. You can reopen the notice at any time from the Your Privacy Choices section below. Most browsers also allow you to refuse or delete cookies through your browser settings. Disabling cookies may limit some website features, but you can always reach us by phone at (801) 449-1771.

SMS / Text Messaging Consent

If you provide your mobile number and consent to receive text messages from S.O.S Plumbing, Heating, & Cooling, you agree to receive SMS messages related to your service requests, such as appointment confirmations, technician arrival updates, estimates, and follow-ups, and, where you have separately opted in, occasional promotional messages. The following terms apply:

Message frequency varies based on your service activity.
Message and data rates may apply according to your mobile carrier plan.
Reply STOP at any time to opt out of text messages. After you opt out, you will receive one final message confirming your removal.
Reply HELP for help, or contact us at (801) 449-1771 or [email protected].
Consent to receive text messages is not a condition of purchasing any goods or services.
We do not share your mobile number or SMS opt-in consent with third parties or affiliates for their marketing purposes.

How We Share Information

We do not sell your personal information, and we do not share it with third parties for their own marketing. (Note: California law treats third-party advertising cookies as "sharing" — see Your Privacy Choices below for that disclosure and how to opt out.) We share personal information only:

With service providers who help us operate our business, such as scheduling and dispatch software, payment processors, financing partners (when you apply for financing), communication and text-messaging platforms, and website analytics providers. These providers may use your information only to perform services for us.
With equipment manufacturers when needed to register or process a warranty on your behalf.
When required by law, such as in response to a subpoena, court order, or other lawful request, or to protect our rights, property, or safety or that of others.
In connection with a business transaction, such as a merger, acquisition, or sale of assets, in which case we will require the recipient to honor this policy.

Your Privacy Rights

We honor privacy rights requests from all of our customers and website visitors, regardless of which state you live in. You may request:

Access — a copy of the personal information we hold about you
Correction — that we fix inaccurate or outdated information
Deletion — that we delete your personal information, subject to records we must keep for legal, warranty, or accounting purposes
Opt-out — to stop receiving marketing communications at any time

Utah residents: Under the Utah Consumer Privacy Act, you have rights to access, delete, and obtain a copy of your personal data, and to opt out of targeted advertising. We will respond to verified requests within the time required by law.

To exercise any of these rights, contact us at [email protected] or (801) 449-1771. We may need to verify your identity before fulfilling a request.

Your Privacy Choices — Your California Privacy Rights: Do Not Sell or Share My Personal Information

This section supplements the rest of this Privacy Policy and applies to California residents under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA). We honor the same choices for visitors from any state.

Categories of Personal Information We Collect

Identifiers — name, phone number, email address, service address, and IP address (collected through our website forms and, for IP address, automatically by Google Analytics via Google Tag Manager).
Commercial information — the services you request, estimates, and service history.
Internet or network activity — pages viewed, time on page, referring site, and device/browser information, collected by Google Analytics (via Google Tag Manager) and Google Ads conversion tracking.
Audio information — call metadata and, where disclosed, call recordings, collected through CallRail call tracking when you call one of our tracking numbers.
Geolocation (coarse) — general geographic region inferred from your IP address by the analytics tools above.

"Sharing" for Cross-Context Behavioral Advertising

We do not sell your personal information for money. However, the CPRA treats the use of third-party advertising cookies — such as Google Ads conversion tracking and remarketing — as "sharing" personal information for cross-context behavioral advertising. To the extent our use of Google Ads constitutes sharing, you have the right to opt out.

How to Opt Out

On this website: use the privacy-choices notice (select "Decline optional tracking"), or reopen your privacy choices now. Your choice is saved and applied on future visits.
Global Privacy Control: we automatically honor the GPC browser signal as a valid opt-out of sharing — no further action is needed.
By contacting us: email [email protected] or call (801) 449-1771 with the subject "Do Not Sell or Share My Personal Information."

Your Rights to Know, Delete, and Correct

California residents may also request that we disclose the personal information we have collected about them (right to know), delete it (subject to legal retention requirements), or correct inaccurate information. Submit a verifiable request using the contact details above. An authorized agent may submit a request on your behalf with written permission.

Non-Discrimination

We will never deny you services, charge you a different price, or provide a different level of service because you exercised any of these privacy rights.

Data Retention

We keep personal information only as long as needed for the purposes described in this policy. Service records, invoices, and warranty documentation are retained for as long as reasonably necessary to support your equipment warranties and to satisfy legal, tax, and accounting requirements. Marketing data is retained until you opt out or ask us to delete it.

How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including encrypted (HTTPS) website connections, access controls that limit who on our team can view customer records, and reputable third-party platforms with their own security programs. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security, but we work to protect your information and to respond promptly if an issue arises.

Payment Security

This website never asks for and never collects credit or debit card numbers, bank account details, or other payment credentials. Online booking is handled by Housecall Pro, a third-party scheduling platform, in its own hosted flow; any payment you make for services is processed by our payment providers on their PCI-compliant systems. Card data is never entered on, transmitted through, or stored by this website.

Children's Privacy

Our website and services are directed at homeowners and adults, not children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

AI-Assisted Content Disclosure

Some informational content on this website is drafted with the assistance of artificial intelligence tools and is reviewed and edited by our team before publication. Service descriptions, pricing, and offers are verified by S.O.S Plumbing, Heating, & Cooling staff. If you spot something that looks off, let us know and we will fix it.

Third-Party Links

Our website may link to third-party websites, such as financing portals, review platforms, and manufacturer sites. Those sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policy of any site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time as our practices or legal requirements change. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be posted prominently on this page. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

S.O.S Plumbing, Heating, & Cooling
346 E 3300 S, South Salt Lake, UT 84115
(801) 449-1771 · [email protected]